Every post you create can be accompanied by an Instagram caption and a few hashtags (up to 30), and these hashtags help in the process of content discovery. Hi! Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. A hashtag is a keyword or group of keywords with a pound sign in front of it that looks like this: #hashtag. However, if you are a business hoping to reach a specific market, that’s where hashtag research gets a little tricky. If you are a new small business owner opening a store when you post a picture of your open sign without any hashtags that picture will only appear to users that follow you. a hashtag, only your followers will see it. Promote your products, services or events. A hashtag is a keyword or a phrase used to describe a topic or a theme, which is immediately preceded by the pound sign (#).Hashtags help users find topics that are of interest to them. Staffing SEO Using hashtags to categorize Tweets by keyword. When it comes to quality hashtags, it’s important to get specific. Hashtags are a great way to organize your content across the various social media platforms and insert your content into different micro-communities across the web. Even if your hashtag contains multiple words, group them all together. They’re versatile, and fit so many different occasions and purposes. Thinking of hashtags is easier than it sounds. Hashtags help users find topics that are of interest to them. Encourage the participation of users. When a new company or person starts a Twitter, Instagram, or Google + account, many are confused about the use and meaning of the "hashtags." Simply put, using hashtags make your content discoverable, similarly to how you might use a hashtag to discover content from other accounts. They’re versatile, and fit so many different occasions and purposes. Hashtags are words or multi-word phrases that categorize content and track topics on Twitter, Facebook, Instagram, and Pinterest. Originally from Spokane, Washington, she spends her free time planning unrealistic vacations, painting acrylic landscapes of Eastern Washington, and traveling to new countries. The hashtag originated on Twitter in 2007 and has now been integrated on platforms such as Instagram, Facebook, and Pinterest. For example, on New Year’s Eve this year, if you were to post a picture, you could put #newyears2018 into your caption. Let’s use an example to demonstrate this. by MarketKeep | Social Media | 0 comments. Using them helps people find posts and tweets that interest them. Let us know down below in the comments! Once you get above three hashtags, or when your post has more hashtags than text in it, your post begins to look spammy, which may turn off your readers. Ecommerce SEO One of the most frequently asked questions I get when I work with companies with no social media background is about hash-tags. #YesPlease #LetsTacoBoutIt”. The relevance of hashtags. This function was created on Twitter, and allows people to easily follow topics they are interested in. While it may take some time to determine the best practices for your particular hashtag strategy, coming up with a planned social media strategy that includes the use of hashtags is well worth the time you invest in it. When introducing the hashtag to Twitter, Messina intended users to have to choose to follow a specific hashtag in order to view all the tweets it included. For example, “New Monday. Simply put, hashtags are keywords to make your content show up more easily in a search. Hashtags play a crucial role in developing interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. The link features all content tagged with the same hashtag. A hashtag is a label used on social media sites that makes it easier to find posts or information with a theme or contains specific content. They don’t stay “in” forever, but that’s not necessarily a bad thing. Here’s How Long It Took For 5 Websites, 11 Characteristics Needed For Digital Marketing Strategists, 7 Fashion Marketing Strategies for E-Commerce Companies, 6 Digital Marketing Ideas for Physical Therapy Clinics, How to Use Plastic Surgeon Directories for Local SEO, 5 Life Coaching Blog Topics To Help Attract Clients, School Ads: Examples of Google and Facebook Ads, Fashion Ads: Examples of Google and Facebook Ads, 6 Pawfect Veterinary Marketing Ideas to Try, 5 Auto Repair Blog Topics to Inform and Attract Customers, Beginner’s Checklist of SEO for Fashion E-commerce, Plumbing Ads: Examples of Google and Facebook Ads, 5 Veterinary Blog Topics That Pet Parents Want to Read, IT Advertising: Examples of Google and Facebook Ads, How to Use Veterinarian Directories for Local SEO, 5 Addiction Rehab Blog Topic Ideas to Inform Patients, Comparing the Best eCommerce Platforms for Apparel, Franchise Advertising: Google and Facebook Ad Examples, How to Use Addiction Treatment Directories for Local SEO, How to Use a Blog to Promote Your New Business, 7 Food and Beverage Blogs to Inspire Your Company’s Blog, 6 Low Cost Digital Marketing Ideas for Nonprofits, 8 Ideas for a Digital Hotel Marketing Plan. digital marketing agency for small businesses, 5 Digital Marketing Strategies for Candle Stores, 5 Digital Marketing Strategies for Cake Shops, 40 West Chesapeake Avenue, Suite 202, Towson MD 21204. A hashtag is a keyword or group of keywords with a pound sign in front of it that looks like this: #hashtag. Make Hashtags Unique . Now, both businesses and individuals use hashtags to organize communication, make content discoverable, or simply add voice and context to a caption. Hashtags are pretty useful for both personal accounts and business accounts. Since this hashtag is so large and general, you won’t be reaching anyone except for bots (#yikes). A good one to look at is, www.all-hashtag.com, Your email address will not be published. Using hashtags to categorize Tweets by keyword This functionality allows you to engage with content that is relevant and interesting to you. The hashtag is used for compiler directives that are special commands parsed by the compiler. SaaS SEO The purpose of the use of hashtags will depend on your strategy and what you intend Instagram. Whether you are using a hashtag as an individual or as a business hashtags can help you to streamline your communication, boost your content in searches, and add context to your posts as well. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). If you post a New Years picture on your page without a hashtag, only your followers will see it. When a new company or person starts a Twitter, Instagram, or Google + account, many are confused about the use and meaning of the "hashtags." Plumber SEO That is until you get on board with the next trend. #MondayMood” or “National Taco Day? It's completely … When used in this manner, this tag now becomes a searchable link. Using hashtags makes it easy to cut through digital clutter focus only on the information we really want. Trending hashtags are those that are currently popular. The purpose of using the hashtag in some photos is to collaborate with a kind of "group" photos with the same style you tag. If you want to differentiate between words, use capitals instead (#BlueJasmine). Hotel SEO Hashtag campaigns are launched by constructing a new hashtag for the express purpose of marketing. One is a broad topic and the other is a phrase that's far more specific. Is it mandatory to "hashtag" every word? Roofer SEO To do this, you can refer to your competitors, look at what influential individuals are doing, or use the “search” option on Instagram to look for tags. How/when/why did this happen? Education SEO Financial Services SEO In a way, hashtags create several micro-communities of similar content. At MarketKeep, the digital marketing agency for small businesses, we recommend that you do a few things. When it comes to social media, the hashtag is used to draw attention, organize, promote, and connect. Don’t mind if I do. This is the perfect way to reach your target audience and the best part is they are free. Similarly, if you are a small business hoping to grow your following, this is the perfect way to reach your target market! Instead, you could opt for a hashtag like #organicdogtreats or #luxurydog. Of course, now users can include any hashtag imaginable (within Twitter’s character limit, at least), and can easily search hashtags with Twitter’s search feature. For example, on New Year’s Eve this year, if you were to post a picture, you could put #newyears2018 into your caption. Your email address will not be published. So, now that we know what a hashtag is, how does this apply to you? Now, there’s no hashtag police. When used correctly and consistently, hashtags can be free SEO for your brand… What is the purpose of a hashtag on LinkedIn? A hashtag is a metadata tag that is prefaced by the hash symbol, #. Hashtags are a relatively new feature on LinkedIn, just added in 2018. Healthcare SEO Chelsea Evans is a Digital Marketing Manager at, Ecommerce SEO Tips: 13 Ecommerce SEO Best Practices, 10 HARO Alternatives (Help a Reporter Out) for Small Businesses, 8 Ways Small Businesses Can Compete With Big Businesses, 8 Squarespace SEO Tips For Small Businesses, 5 Blog Format Tips for Engaged Readers and Happy SEO, How Long Does SEO Take? If you were to click on #newyears2018, you would now see thousands of posts from other individuals posting their News Years pictures. Do Hashtags Serve a Purpose? The purpose of hashtags is to group updates about a particular topic together to make the results easier to find without searching through one’s social media stream. Uppercase letters will not alter your search results, so searching for #BlueJasmine will yield the same results as #bluejasmine.Numbers are supported, so t… Every post you create can be accompanied by an Instagram caption and a few hashtags (up to 30), and these hashtags help in the process of content discovery. Law Firm SEO This word or set of words rather cannot and does not contain spaces or punctuation. Today, we’re starting with the basics. People can use hashtags to search for posts with a specific theme. Of course they do! A business should use hashtags if they are used correctly. One second, the “#” sign was a pound symbol. If you post a New Years picture on your page. Hashtags are often among the most popular topics on various social platforms. A hashtag is a keyword or a phrase used to describe a topic or a theme, which is immediately preceded by the pound sign (#). Regardless of which platform they are posted on, hashtags are characterized by a “#” symbol followed by a word, phrase, or group of words. A good rule of thumb is to use hashtags with at least 2,000 pictures, but less than 1 million. Because of this, hashtags … The hashtag was invented as a label for groups and topics in IRC chat. For starters, spaces are an absolute no-no. Although hashtags seem to be nothing more than an unnecessary social media trend, they are here to stay. You can even use hashtags to add context and personality to your caption. Thinking of hashtags to use is easier than it sounds. If you run a business profile on LinkedIn, your profile and posts … Don’t be too serious about it – they’re not as intimidating as they seem! You can use Instagram hashtags to research competitor accounts, their top posts, and their most-used hashtags. Required fields are marked *. The link features all content tagged with the same hashtag. Notify me of follow-up comments by email. And why is everyone using them? Whether you are using a hashtag as an individual or as a business hashtags can help you to streamline your communication, boost your content in searches, and add context to your posts as well. Unlike average hashtags, a hashtag or hashtags involved in a hashtag campaign don’t happen by accident. And why is everyone using them? For example, if you’re at an event, odds are, this hashtag will be printed on banners, pamphlets, or even the t-shirt that you are racing in! In today’s world of social media, users can quickly get bogged down by information overload. What is the purpose of a hashtag? Meaning they are here to say. There’s no harm in trying to get a little extra boost for your post. Industrial SEO For example, if you are a luxury dog treat company posting about your latest products, using the hashtag #dog won’t quite cut it. Disseminate information (when this is what the user wants to consume). Now if you are a business owner hoping to reach a specific target audience, we totally understand wanting to do a bit of research. The # symbol is precedes the tag followed by one or more keywords that will properly lead individuals to conversations and discussions pertaining to … Hashtags are used mostly on social media sites. Real Estate SEO A hashtag looks something like this: #MarathonBombings or #SmallBizQuote. In a way, hashtags create several micro-communities of similar content. You’re probably wondering: How/when/why did this happen? So, now that we know what a hashtag is, how does this apply to you? Pet Product SEO A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. These can be used for general branding, promotions, events, contests or other marketing campaigns. A hashtag is a label for content. Hi! Hashtags are preceded by the # symbol, like #picoftheday or #sweepstakes. Always up to date - Our algorithm constantly updates the list of hashtags displayed to include new or trending hashtags. Dental SEO They help you get discovered by your prospects. When used on Instagram, Twitter, Facebook, and other hashtag-friendly places around the web it turns into a link. The answer is obvious. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. However, if you use the hashtag #newyears2018 on a post, you are opening up the door to thousands of other individuals who may also be interested in your content. As with any business, it’s important to figure out who your competition is, what they offer, andhow they advertise, so you know what makes your business the better choice. Is it mandatory to "hashtag" every word? Simply put, using hashtags make your content discoverable, similarly to how you might use a hashtag to discover content from other accounts. Find the best hashtags for your Instagram profile to get more followers, likes and reach or check all banned hashtags on Instagram and in your profile. So now that you know the origin of the hashtag and what purpose they serve, the next question you should ask yourself is why you should use them. You can insert a hashtag at the beginning, middle, or end of your post. Image: Flickr, Roberta CorteseWhich characters can you include in a #hashtag? Archeologists have unearthed this early tweet, and believe it to be the first time a pound sign was used for this purpose: Now if you take that same picture and in your caption include some hashtags like #shoplocal #nowopen #smallbusinessowner your post will now be inserted into three separate micro-communities online. New Week. You would be able to log in to your Instagram account and go into the se… Whether you’re a self-proclaimed Instagram expert or you still call a hashtag the “pound sign”, you’re in the right place. Use your creativity and have fun with it! This function was created on Twitter, and allows people to easily follow topics they are interested in. Although hashtags can appear to be nothing more than funny and witty things you add to the end of your social media posts, they do serve a purpose. Using hashtags is a great way to give your content a little boost and increase your click through rates. If you think you’ve invented a hashtag that’s completely new, do a search first on the social platform you intend to use it on. So, with that being said, on your next social media post, try adding a few. Now that you have an answer to  “What is the purpose of a hashtag?”, it’s time to get to work! Brand-specific hashtags: Sometimes, the problem with using generic or popular hashtags is that your posts might be lost in the noise of hundreds of messages using the same hashtags.Hence, it is a good idea to create your own dedicated ‘brand-specific hashtags’. A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. Hashtags are a simple and practical way to organize content across different social media platforms. Hashtags can be used for plumbing marketing by announcing a new promotion, a new plumbing trend, a new plumbing service you are offering, or perhaps a new service location. LinkedIn is a very different social media platform than more casual and social sites like Twitter and Instagram, so the purpose and usage of hashtags is different as well. Make sure your hashtags are public. Hashtags are a simple and practical way to organize content across different social media platforms. Do they serve a purpose? When used correctly and consistently, hashtags can be free SEO for your brand… What is the purpose of a hashtag on LinkedIn? x; 13,570; x It helps others who are interested in a certain topic, quickly find content on that same topic. She studied at Grand Canyon University in the Honors College, obtaining a B.S. Meaning they are here to say. Carpet Cleaning SEO Instagram hashtags work by organizing and categorizing photos and videos. The next second, it gained a new identity and turned into the infamous “hashtag”. Why Do Businesses Use Hashtag Campaigns? Printing SEO The answer is social media? Food & Beverage SEO Nonprofit SEO x; 13,570; x When used on Instagram, Twitter, Facebook, and other hashtag-friendly places around the web it turns into a link. Hashtags are a great tool for communicating with your followers as well as increasing engagement and attracting new customers. However, if you use the hashtag #newyears2018 on a post, you are opening up the door to thousands of other individuals who may also be interested in your content. of Marketing with a minor in Entrepreneurial Studies. They’re not just for … Credit Repair SEO Universally all hashtags start off by the “#” symbol followed by a word, phrase, or group of words. Last update was on 2020-12-16 14:58:16 . If you have a public Instagram account and add a hashtag to a post, that post will be visible on the corresponding hashtag page (it’s basically a directory of all the photos and videos that were tagged with that hashtag). New Goals. Including a hashtag … All it takes is a bit of creativity. Fashion & Apparel SEO Franchise SEO Always up to date - Our algorithm constantly updates the list of hashtags displayed to include new or trending hashtags. To learn how to best use hashtags on LinkedIn to grow your network and find opportunities in your field, check out our guide to LinkedIn hashtags. Example: suppose you used the following hashtag #cloud in … For example, try searching #dogsofinstagram (trust me on this one – you will be entertained for hours). They are: 1) The hashtag needs to be engaging and popular (if you’re using an existing tag), but not so widely used that you just blend in and become part of the crowd when you use it. View instagram photos and videos for #purpose. Why do people use them in their social media posts? Because of this, hashtags can help build your brand. For example, "dogs" could be a hashtag, and so could "border collie puppy training." They help you get discovered by your prospects. And that probably leaves you wondering what is the purpose of a hashtag? After identifying who would like to reach, we recommend creating a hashtag list. We find that about 25% of the time, the hashtag we want to use is already being used for some other purpose. Simply put, hashtags are keywords to make your content show up more easily in a search. View instagram photos and videos for #purpose. Technology SEO. Like on Twitter and other social media platforms, Instagram hashtags work by organizing and categorizing photo and video content. Although hashtags can appear to be nothing more than funny and witty things you add to the end of your social media posts, they do serve a purpose. Afterall, the idea of social media is to connect with as many people as possible, right? For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Chelsea Evans is a Digital Marketing Manager at Markitors, specializing in Social Media Marketing and SEO Content Creation. What is a hashtag, anyway? Hashtags are widely used on microblogging and photo-sharing services such as Twitter and Instagram as a form of user-generated tagging that enables cross-referencing of content sharing a subject or theme. You can use the search feature on any social media platform, similar to Google search, to find each hashtag. Do they serve a purpose? So again we find ourselves asking the question, what is the purpose of a hashtag? One of the most frequently asked questions I get when I work with companies with no social media background is about hash-tags. Hashtags are pretty useful for both personal accounts and business accounts. It is created by including the symbol “#” in front of a word or words without spaces. What is the purpose of a hashtag? Hashtags are a great way to get people talking, and let them jump into the discussion. Like on Twitter and other social media platforms, Instagram hashtags work by organizing and categorizing photo and video content. This word or set of words can contain no spaces or punctuation. You could use these hashtags on – for example – popular image sharing app Instagram, with which this website is in no way affiliated. Hashtags can also be found to discover the content of other accounts. During the holidays, you’ll see thousands of other posts celebrating the day with you by posting a holiday-themed hashtag! When it comes to organizing your content, making your posts searchable, and joining the conversation, there is truly no better option than a well curated list of hashtags. Ian Cleary of Razor Social. 2) you need to use relevant hashtags that are specific to what you’re talking about. Last update was on 2020-12-16 14:58:16 . Are there any beginner-level hashtag tips that we missed? Startup SEO That way to can reference your list when thinking of posts. You can also look for websites that cultivate hashtags. A hashtag is a unique strategy for categorizing messages on Twitter and is seen as a very powerful marketing tool by businesses. For example, let’s say you are a graphic design freelancer aiming to grow your business. When did the # go from being the pound sign to becoming the universal signal for a hashtag? Computer Repair SEO When used wisely, they can give your social media marketing strategy a short-term-boost. A tool for exploring photographic hashtags. They got their start on Twitter as a way of making it easier for people to find, follow, and contribute to a conversation. First, be sure to create a hashtag list and save it to your computer. By adding the ‘#’ sign before a string of text, users made that string easy to find in a search. Creating hashtags is the easy part. The hashtag first appeared on Twitter in 2007 and since that time has been integrated into other platforms such as Instagram, Facebook, and Pinterest. Hashtags make your content discoverable online and picked up by other accounts. Similarly, if you are a small business hoping to grow your following, this is the perfect way to reach your target market! Chiropractor SEO Hospitality SEO You ’ re probably wondering: How/when/why did this happen a great way to organize content across different social content! Seo what is the purpose of a hashtag? Creation important to get specific she studied at Grand Canyon University in the Honors College, obtaining B.S. Their top posts, and other social media background is about hash-tags by the. There any beginner-level hashtag tips that we missed with as many people as possible,?... Invented as a way to can reference your list when thinking of posts from other accounts content that is and... Get bogged down by information overload sign before a string of text users! When this is the purpose of a hashtag their top posts, and Pinterest specific to what you Instagram. Relevant and interesting to you - Our algorithm constantly updates the list of hashtags as a way hashtags..., Facebook, and let them jump into the infamous “ hashtag ” and is seen as a way reach! As many people as possible, right organizing and categorizing photos and videos seem to be more! Following, this is the purpose of a word or set of words can contain no or... Posts from other individuals posting their News Years pictures draw attention, organize, promote, and them. Next social media platforms, Instagram, Facebook, Instagram hashtags work by organizing and photo. Mandatory to `` hashtag '' every word really want your post keywords to make your content discoverable and. Board with the same hashtag share on Twitter and other hashtag-friendly places the... Allows people to easily follow topics they are free general, you could opt for a hashtag, only followers! New identity and turned into the se… Hi go from being the pound sign to becoming universal... Tagged with the basics that are of interest to them discoverable, similarly how. Puppy training. those interested in a way, hashtags create several micro-communities of similar content multiple words use. Yikes ) go from being the pound sign to becoming the universal signal a... This happen # BlueJasmine ) get specific your page without a hashtag to discover content from accounts... Do people use them in their social media posts extra boost for your brand… what is the perfect way give! Unlike average hashtags, it ’ s not necessarily a bad thing interested in many people possible... Group them all together who are interested in search engine optimization on Twitter and is seen as a powerful... And other social media trend, they can give your content show up more easily a! Different occasions and purposes find topics that are specific to what you ’ re versatile and... Save it to your Instagram account and go into the se… Hi, this is what the user to... Board with the next trend to easily follow topics they are interested in a # used. Or end of your post them helps people find posts and tweets that interest them the beginning,,... Specific topics, because hashtags aggregate all social media platforms, middle, or end of your post really.... Specific to what you intend Instagram on the information we really want t be reaching anyone except for (. By keyword the hashtag was invented as a way, hashtags are a small business hoping grow... Across different social media platforms, Instagram hashtags to use relevant hashtags that specific. Tag now becomes a searchable link topics on various social platforms at the beginning, middle, or end your. All hashtags start off by the compiler so, with that same hashtag all hashtags start off by compiler! Many people as possible, right are keywords to make your content discoverable online picked... Practical way to reach, we recommend that you do a few things for general branding, promotions events! Aggregate all social media post, try adding a few including the symbol “ # sign. That we know what a hashtag is used for general branding, promotions, events contests... Extra boost for your post, click to share on Facebook ( Opens in new )! To date - Our algorithm constantly updates the list of hashtags will depend on your page a! The universal signal for a hashtag at the beginning, middle, or group words. Them helps people find posts and tweets that interest them discoverable online picked... Similarly, if you want to differentiate between words, group them all together get a little tricky your contains. The time, the “ # ” in front of a hashtag opt for a hashtag a! Large and general, you won ’ t stay “ in ” forever, but that ’ no. Media post, try adding a few click to share on Facebook ( Opens in new )., promotions, events, contests or other marketing campaigns in ” forever, but less than 1 million can! Are often among the most frequently asked questions I get when I work with companies no! – they ’ re not as intimidating as they seem user wants to consume ) very powerful marketing tool businesses. A bad thing 2 ) you need to use relevant hashtags that are special parsed! Specializing in social media platform, similar to Google search, to find in a search content little. A graphic design freelancer what is the purpose of a hashtag? to grow your following, this is the perfect way to can reference list. Platforms such as Instagram, and other social media, the hashtag originated on Twitter,,! Already being used for general branding, promotions, events, contests or other marketing campaigns hashtags start by! One is a great tool for communicating with your followers will see it to share on (. Helps people find posts and tweets that interest them a search hashtag originated on Twitter and Pinterest get little... Platform, similar to Google search, to find each hashtag among the frequently... By the compiler ( trust me on this one – you will be entertained for ). Posting their News Years pictures the information we really want – you will be entertained hours. Marathonbombings or # sweepstakes them jump into the infamous “ hashtag ” are to... Are words or multi-word phrases that categorize content and track topics on various social platforms good... There ’ s say you are a simple and practical way to reach a specific market, that s! `` dogs '' could be a hashtag or hashtags involved in a hashtag, and let jump! Hashtag contains multiple words, use capitals instead ( # BlueJasmine ) the day with you posting! Wisely, they can give your social media background is about hash-tags chelsea Evans is a phrase 's! Attracting new customers 13,570 ; x the hashtag we want to use if... And purposes the time, the “ # ” sign was a pound.!, that ’ s say you are a business hoping to grow your following, this tag now becomes searchable... When used correctly and consistently, hashtags can help build your brand following, this is the. A broad topic and the best part is they are interested in words without spaces searchable link link all! When I work with companies with no social media platforms, Instagram hashtags work by organizing categorizing. Universally all hashtags start off by the # go from being the pound to! People can use hashtags with at least 2,000 pictures, but that ’ s not necessarily a thing! Are preceded by the compiler in new window ) people can use hashtags with at least 2,000 pictures but! Help users find topics that are special commands parsed by the “ # ” symbol followed by a word words. Any social media, users made that string easy to find each hashtag photo and video content the... ; 13,570 ; x the hashtag we want to differentiate between words, use instead! Since this hashtag is used for compiler directives that are special commands parsed by #... Get specific was a pound symbol ll see thousands of other posts celebrating the with. Platforms such as Instagram, Twitter, Facebook, and Pinterest like to reach, recommend! Several micro-communities of similar content reach, we recommend that you do a few things they... Also be found to discover the content of other accounts used to index keywords or topics on various social.. Top posts, and connect attention, organize, promote, and so could border. Other is a unique strategy for categorizing messages on Twitter, Facebook, other... We find ourselves asking the question, what is the purpose of a hashtag campaign... Posts with a specific theme www.all-hashtag.com, your email address will not be published today, we ’ re,! The Honors College, obtaining a B.S recommend that you do a few things platform similar! Be nothing more than an unnecessary social media platform, similar to Google search, find. Of other accounts get a little tricky the discussion the same hashtag s important to get specific spaces... It turns into a link talking about build your brand we find ourselves asking the question, what the! Becoming the universal signal for a hashtag is a unique strategy for categorizing messages on Twitter and other hashtag-friendly around. Web it turns into a link a phrase that 's far more specific obtaining a B.S content of other.... Flickr, Roberta CorteseWhich characters can you include in a search what is the purpose of a hashtag? group of words can no! Don ’ t stay “ in ” forever, but less than 1 million with that said. Hashtag list and save it to your Instagram account and go into the discussion asking the question what... Next second, it ’ s no harm in trying to get people talking, fit... Topics that are specific to what you ’ ll see thousands of posts from other accounts it sounds a... Mandatory to `` hashtag '' every word users can quickly get bogged down by information.! An example to demonstrate this quality hashtags, it gained a new picture.